paid faction change service launched in the US at the beginning of the month, not a day has gone by when we have not received tips, questions, and complaints asking when the feature would be available in Europe. Well, European readers, the wait is over! So if you're eager to go from Gnome to Orc, all you need to do is head over to the account management page and be willing to pony up 25.00 Euros or 20.00 Pounds for the privilege. If you're the indecisive sort, remember you can only change your character's faction every 60 days -- but read the FAQ for full details. What the FAQ doesn't tell you, though, is that you should be prepared to lose your Argent Tournement standing if you make the jump -- so, to anyone jumping on the faction change bandwagon I hope you enjoy jousting!
However, if you're just wanting to change races within your current faction, this is not the service you're looking for. Blizzard has said they plan to make same-faction race changes available in the future and Ancilorn confirms this is the plan for Europe, as well.