WhatTheyPlay.com the back of its big white van ... which many sites have seen before. WhatTheyPlay.com was started two years ago by former 1UP VPs John Davison and Ira Becker (before the walls fell) to give parents useful insight into what their spawn are doing with those "PlayBoxes" and "X-stations." The site is also a great resource for non-parents, like the time it taught us that parents apparently find gay kissing slightly more offensive than a "graphically severed human head."
Now IGN just needs a website for geriatric gamers and it will complete the demographic circle of life. Smart readers will take this as an opportunity to start ReallyTooOldtoPlay.com and CripplingArthritisWontStopMe.com.