Joystiq has an excellent interview with independent noise harnessers, Trent Reznor and Rob Sheridan, of Nine Inch Nails fame. Unlikely guests for the 'stiq until they begin reminiscing about their Pong roots and flame-baiting the PS3 and Xbox 360 faithful. They also hint at near-term plans to develop "some entertainment-based video game–type stuff" while lambasting a record industry looking to Rock Band and Guitar Hero for its salvation. You get the idea, gaming nerds nerding-out about gaming only using a few more expletives than moms would probably like.
The interview goes much deeper than you might have realized. The "lost questions" are now posted on Dustin Burg's personal blog. There you'll find Trent (a man who successfully trail-blazed riches at the dawn of the digital age without major label support) and Rob discussing modern music distribution techniques, the limitations of social media for engaging fans, and software application development on modern smartphones. Fascinating insight for both consumers and the industry executives controlling the music, video, and apps we crave from the artists that create them.
For example, in discussing why people steal music, Trent soberly notes that, "People aren't stealing music to make money. They steal because they love music." This isn't about bootlegging anymore. Accepting this, Reznor chose to engage his fans in a new way instead of fighting them:
Pretty savvy. More after the break."...that's why we released our recent records for free. That's why we came up with the pricing tiers that we did, giving people something that had value for their money if they wanted it. But we gave it away for those who aren't going to pay anyway and figured that maybe we can at least get their email address and let them know when our next record is coming out. Or, maybe, we can let them know when our next concert is coming up."