Latest in Apple

Image credit:

Report: 12% of US households own a Mac

Share
Tweet
Share
Save

Sponsored Links

A new NPD report says that 12% of US households now own a Mac of some kind. That's a nice gain -- just a year ago, back in 2008, the same stat was at 9 percent, so Apple has made nice jumps just in the last 12 months. But before you start crowing about Apple's impending superiority, here's another fact that might have you thinking twice: of those households, a whopping 85% also own a Windows computer. In fact, 66% of those Apple households actually own three computers or more. So many more Apple owners own more than one computer, and of those, it's pretty darn likely that one of them is still a Windows PC. That's certainly the case at my house (I own a Mac mini, a MacBook, and a PC), and I bet it's true for lots of you Mac users as well.

There is good news for Apple in terms of iPods however: 63% of Apple-owning households also have an iPod on hand, though I'd question whether that's chicken or egg: do they own an iPod because they owned a Mac or vice versa? Additionally, Apple users are more likely to have navigation systems in their cars, they're more likely to earn over $100,000, and they're likely to have twice as many gadgets as other users -- 48 gadgets on average for Mac owners, compared to 24 for the average consumer household.

While those stats are interesting, none of them seem super surprising -- Apple has a reputation for high-end gadgets, and so anyone who seeks out their products is going to pick up some other gadgets as well.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
Neo Geo retro stick console includes 'King of Fighters,' 'Samurai Shodown'

Neo Geo retro stick console includes 'King of Fighters,' 'Samurai Shodown'

View
Watch the 'Android' Nokia phone that never had a chance to exist

Watch the 'Android' Nokia phone that never had a chance to exist

View
TiVo tries running pre-roll ads before your recorded shows

TiVo tries running pre-roll ads before your recorded shows

View
YouTube CEO apologizes for channel verification mess (updated)

YouTube CEO apologizes for channel verification mess (updated)

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr