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EEDAR: Game sales slowdown turned around in September


2009 hasn't been the best year for the games industry. Month after month, we hear reports of reduced sales figures, company closures, and layoffs. Things may be turning around, though, as EEDAR analyst Jesse Divnich believes software sales during September 2009 have actually gone up from 2008, the first time in seven months thanks to strong sales of Halo 3: ODST, Wii Sports Resort, Marvel Ultimate Alliance 2, Madden NFL 10 and Batman: Arkham Asylum. All in all, software sales should come in at $715 million, a 16% increase over last year.

The music genre may be slowing down, but Divnich notes that "both Guitar Hero 5 and The Beatles: Rock Band have performed at levels ahead of retail expectations," with sales predicted at 800k and 1 million units respectively. The same analyst at EEDAR previously predicted that Guitar Hero 5 would outsell The Beatles 2:1. With NPD sales results dropping next week, we'll soon see how accurate Divnich's latest analysis is.

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