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GDC China 09: Social evolution and Eastern vs. Western dynamics


Yesterday was the for the Game Developer's Conference in China, and one of the highlights included a speech given by Nexon America's vice-president Min Kim on Nexon's entry into the Western market and a call for more Chinese developers to make the leap across the ocean.

Kim, who was born and raised in New York City and took frequent trips to visit his grandparents in South Korea, sees a connection between the gaming cultures on both sides of the ocean. His speech cited the original links between the American and Asian markets when it came to arcade culture, but how both sides began to diverge when console video games rose to power in American and Japan but not in mainland Asia.

Kim's speech also goes into Nexon's first steps into the American market, the rise of social gaming, and Kim's interest in what he calls the "Penguin Army" -- the gamers who will soon out grow Club Penguin and move on to other games. For the full notes on his speech, check out the story over at Gamasutra.

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