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EA concerned by casual game price wars, but doesn't think it will undermine industry


EA Casual VP Harvey Elliott admits that the current price wars going on in the casual market is a concern, but feels that there will always be games customers will pay for more than others. reports on Elliott's keynote at the Casual Games Forum, where the executive said he doesn't think that the gaming price wars incited by low-cost system's like Apple's App Store will go on forever.

Elliott believes there are "certain games for certain markets, and sometimes free games will feel and fit right, but the same is true for low-priced games." He thinks there will always be a place for "paid-for games of all price ranges" -- we hope that's what he thinks, because his job depends upon it.

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