Ubisoft reports first-half sales drop, deems Q4 most important quarter in company history
Ubisoft has reported financial results for the first half of its fiscal year, ending September 30, 2009. Coming in at €166 million ($246 million), this year's sales represent a drop of 52% when compared to the first two fiscal quarters of the previous year. Second-quarter sales totaled €83 million ($123 million) -- a drop of 53.1%, though one that Ubisoft states falls within previously issued guidance.
Standout titles released during the period include the Western-themed first-person shooter, Call of Juarez: Bound in Blood (which has shipped 'close to 900,000 units'), reptilian brawler Teenage Mutant Ninja Turtles: Smash Up and, "in certain countries," the Pelé-powered Academy of Champions.
Ubisoft points to its fiscal third quarter -- that's October to December on your official Secretive Hunks of Third Echelon Calendar -- as "the most important quarter in Ubisoft's history." Sales are expected to reach €540 million ($801 million) during the period, thanks to Assassin's Creed 2, Assassin's Creed: Bloodlines, James Cameron's Avatar: The Game, Rabbids Go Home and Shaun White Snowboarding World Stage. Ubisoft's also counting on several new casual and self-improvement games for the Wii and DS, which we imagine will help the financialz quite a bit.
