EVE Online creators CCP Games are taking a different approach to promoting the game with a new website. All players in EVE's setting of New Eden are "capsuleers" -- starship pilots who have attained immortality through cloning technology. CCP's "Get a Clone" site invites you to "Clone yourself. Not the way you are, but the way you want to be." The site belongs to Duvolle Laboratories, one of EVE Online's NPC corporations, and provides an in-character introduction to some of the basic career paths a pilot can explore in the game.
But first, Duvolle Labs asks you five questions that pin down how morally flexible you are (as a game character). Would you rather build or tear down? Would you risk your life for money or glory? Is success is measured by profits or progress? Your responses to five questions Duvolle Laboratories asks places you in one of four broad career paths - military, exploration, business, or industry.