Bayonetta. To be considered for the prize, gamers must register for a free Sega Pass -- essentially the publisher's newsletter -- and enter for a chance to be selected on the official Bayonetta demo site.
Registration for the "contest" will be open from Monday, November 9 to Friday, November 13. Winners will be notified on Monday, November 16. Those not selected will then be referred to as "the group least likely to win a 'boot-gun thing' firing contest" ... or PlayStation 3 players. Should you not get selected, you might want to take advantage of making a Japanese account.