The Sports Authority will begin selling Wii and Wii Fit Plus in select stores. Company President David Campisi says, "Sports Authority recognized that the Wii console is a product that can help you stay active and have fun with your family at the same time, which is why the retail partnership with Nintendo is a perfect fit." Meanwhile, the American Council on Exercise finds the actual benefits of Wii Fit "underwhelming."
But, forget the ACE telling us that doing the real-world versions of Wii Fit exercises is healthier, Sports Authority has a multi-million unit selling console and excercise program to sell! Who cares if it actually works -- or people use it? Sports Authority has sold plenty of products over the years to people looking to get healthy, and parents whose kids want to try a new sport, which then get used a few times and exist afterward as dust collectors 'til the end of days.