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Undead Labs' Jeff Strain is totally into zombies

Justin McElroy

We've already told you about Blizzard/NCsoft vet Jeff Strain's startup, Undead Labs, which is creating a zombie-centric, console-based MMO (sorry, marketing dept., we're not going to call it an MMOZ), but we haven't told you much about the game itself. Though this Eurogamer interview still provides next to no perspective on that topic, it does offer a considerable amount of insight into how much Strain thinks about zombies.

Take this gem for instance: "People are passionate about zombies ... the reason I'm talking about it is because I want zombie fans. I want the best developers in the industry that love zombies to want to work here."

Or perhaps this: "The reason zombies are so powerful and transcend fantasy is because right now they are the modern, societal guilt-free meat-puppet. We've been through the Nazi phase, we've been through the communist phase, we've been through the terrorist phase. Those were all at various times in history fair game in the gaming culture. Right now zombies are fulfilling that need for us. That no-rules, no-guilt mentality is something that people really resonate with."

So, what Strain is saying is that we used to be really angry at terrorists, but now, instead of that, we hate zombies. Will history remember how close Strain just came to inventing the zombie terrorist, the video game enemy that will someday unite the world, Wyld Stallyns-style? We suspect it will not.

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