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Valve: Keep listening to your customers, keep listening to your developers


Regardless of what some developers may say about Valve's digital distribution service, Steam, the Left 4 Dead 2 developer remains steadfast in its belief that listening to customers and developers is the best way to stay on top of the game. Ars Technica spoke with Valve director of business development Jason Holtman before his keynote at the Montreal International Games Summit, and Holtman explained his company's one-two-punch plan of listening to Steam customers and developers for advice on running the operation. "They're actually usually far better predictors of success than we ever could be," he said.

He was also quick to point out that, despite the cyclical claims that PC gaming is "dying," Steam has been enjoying strong digital sales for years. During his presentation in Montreal, he noted that Valve's games have doubling sales numbers (or more) when they're put on sale, with Team Fortress 2 sales having jumped by as much as 520 percent when the Sniper vs Spy update was released. With numbers like that to back up his claim, it's starting to make a lot more sense to us why developers were so happy to defend Steam last month.

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