The group is also asking for fans to use their creativity in another way: by planning their own Sonic-related fundraisers and adding the donations to the main total. This is where your "Watch Me Play Sonic Riders" marathon comes in. "Alternatively," the organizers note, "this system will also allow anyone to just simply make a donation should they wish!" This is where the proceeds from selling your copy of Sonic Riders come in.
It's nice to be reminded that fans can band together for something other than boycotts. The drive will run from January to March.
[Via Sonic City Blognik]