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Ubisoft first-half profits plummet into loss


Among the comprehensive list of numbers in Ubisoft's first half fiscal 2009-10 report, measuring performance in April through September 2009, one figure stands out: the French company's reported €52,027,000 in not-profit. That's right, Ubisoft's profits are down by more than €70 million (over $100 million) from the same period last year to rest firmly in the red.

From a profitable first half of fiscal 2008-09 of roughly €24 million to just over €52 million in losses in the first half of fiscal 2009-10, Ubisoft's profits have experienced a year-over-year change of -316.53 percent. However, CEO Yves Guillemot remains steadfast that projected sales figures for Assassin's Creed 2 and Avatar will ease Ubisoft's financial woes. This is, after all, the most important Q4 in the company's history.

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