To find a movie that's not currently in theaters, you fill in a search box with either the name of the film, or the name of a director or actor after tapping one of three buttons marked: Title, Cast and Director. If you're going after a movie title, as you type each letter, you are, or at least should be, presented with a list that gets more specific with each added letter. In practice, it just takes too long. I'm not a quick typist on the iPhone and in trying a handful of films, not one displayed anything until a few seconds after I finished typing the entire name. This is just too slow to be useful. When the film does come up, there is sometimes a video clip, and always a brief review of the film, poster art, and tappable links for the director and major cast. Choosing one of these will give you a scrolling list of all relevant movies. Tapping on one will bring up the movie's information just as if you typed in the title.
The major problem with this is that there is no back button from the scrolling list of movies, so it's pretty common to have to go back to the main screen and start again. Yes, of course, you should be able to remember the movie you started with, but sometimes a list is quite long and I feel that having a back button would be much better design.
When searching for the films of a director or actor it worked quite well, but the more you know the better it works. Typing in Julia Roberts after choosing cast was perfect, but typing Roberts brings up a list of anyone with Roberts in their name from Doris Roberts to Cliff Robertson. I guess that's to be expected, but in each entry displayed on the scrolling list, some but not many of the cast members are noted. More often than not, I couldn't find anyone named Roberts unless I drilled down into the movie and checked the cast list. It would seem to make more sense to display a listing of names to choose from and not just a list of movies.
Films can be assigned to a favorite movie list, and new lists can be created, which is quite nice, especially since these lists automatically back themselves up. If the film is available in the iTunes store a tap will take you out of the app and bring up the iTunes app allowing for purchase or rental. Other options include emailing a review, or for Netflix members a tap will bring up a screen where you can add the movie to your queue and designate if it should be at the start or end of the queue. Most apps that deal with Netflix, even peripherally, let you do more than that.
I also found that a lot of movies just weren't there. About three out of 10 times the app came up empty. The two movies I have at home now (Il Divo and Ice Age: Dawn of the Dinosaurs) were not to be found.
I would recommend this app on the quality of Leonard Maltin's reviews which I've found are some of the best in the business, even though he hated Blade Runner, but I'm less than impressed with its design, speed and implementation.
What are you favorite movie apps, and why do you like them?
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