Need for Speed: Shift on Apple's handheld for $9.99. The game features 20 cars to maneuver through 18 tracks with your phone's tilt functionality, and even play with your (presumably wealthy) friends via Bluetooth or over Wi-Fi.
EA included a handful of impressive screens below, though we can't imagine the graphics (which are enhanced for iPhone 3GS and third-generation iPod touch) will do much to mask the frustration of clumsily trying to control a simulation-style racing game with a mobile phone. We've been burned before, folks.
Need for Speed: Shift ($9.99) :