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ASUS considering closing divisions responsible for LCDs, Eee Stick?

Donald Melanson, @donmelanson
January 1, 2010
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ASUS has seen its share of restructuring over the years, and it looks like it could be about to go through another fairly significant shake-up -- at least if some of the leads DigiTimes has picked up actually pan out. The first (and seemingly more likely) of those is that the company is supposedly considering shutting down its division that builds "opto-mechatronics products" like the Eee Stick, which itself was formed from the remnants of the company's old optical drive department, and has reportedly already seen its size shrink from one hundred team members to just twenty. Potentially even bigger than that, however, is talk that ASUS might possibly be thinking about getting out of the LCD business. Not surprisingly, however, there's even less hard evidence for that -- just some word that the division is facing "fierce competition" that's inflicting some losses. For its part, ASUS is flatly denying that it's considering any such shutdowns -- and don't worry about the Eee PC, it seems that ASUS is actually increasing its investment in that division to develop more Pine Trail-based netbooks.

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