Latest in Microsoft

Image credit:

Microsoft's Bach says 'there are other places where Zune logically could go'

Chris Ziegler
January 11, 2010
Share
Tweet
Share

Sponsored Links

So that meeting a few days ago where financial analysts physically beat a few choice WinMo 7 nuggets out of Robbie Bach yielded something else that's pretty interesting, too: the expansion of the Zune franchise. Virtually everyone and their mother has been calling for a Zunephone since the day the first Zune 30 rolled off the assembly line, and a very, very carefully-worded statement by Bach in the meeting has us believing that we could finally see it make the bold leap to GSM (or CDMA, or both) this year. In response to a question about how Zune fits into Microsoft's mobile strategy, Bach had this to say:

"Now, your other question was about I'm getting old. Zune, so Zune has been critically successful. And the way Zune is going to be successful for us in the future is you should think of that as our media service across multiple screens. We'll continue to have the Zune device screen. But, we now have Zune on Xbox. We have Zune on the PC. There are other places where Zune logically could go that we don't get to talk about yet. And I think lots of different screens with that capability can go."
If you read between the lines there, it certainly sounds like Robbie's got his eyes on the prize -- but whether Zune will come to Windows Mobile or live as its own brand remains to be seen. No guarantees, but we're hoping all will be revealed at MWC next month.


All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

The Morning After: Amazon's new security camera is also an in-home drone

The Morning After: Amazon's new security camera is also an in-home drone

View
GameStop will have more $499 PS5s available to pre-order on Friday

GameStop will have more $499 PS5s available to pre-order on Friday

View
Ring made a security drone that flies around inside your home

Ring made a security drone that flies around inside your home

View
Here's everything Amazon announced at its big hardware event

Here's everything Amazon announced at its big hardware event

View
Someone bought the new Chromecast and told Reddit all about it

Someone bought the new Chromecast and told Reddit all about it

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr