Tecmo sees 'opportunity' in expanding audience, pursuing women

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Tecmo sees 'opportunity' in expanding audience, pursuing women
Speaking to Edge, Tecmo's Quantum Theory development team had a few things to say about the Japanese game market, expanding its audience and, of course, Quantum Theory. According to producer Yasuo Egawa, the Japanese game market is shrinking, though the global gaming audience is expanding. "We've been trying to target customers who haven't bought Tecmo games before," says Egawa, "specifically women." Given Tecmo's offerings over the last few years, it's hard not to find that just a little hilarious.

Regarding Quantum Theory itself, the company sees the game as its "third pillar" alongside Ninja Gaiden and Dead or Alive. Character designer Hiroyuki Yazaki notes that Quantum Theory is a departure from other shooters thanks to its AI-controlled female sidekick, Filena. Yazaki states that most shooters are "full of men; big, sweaty men," which lead Tecmo to design a "softer character" for the game. Yazaki adds, "We're Tecmo – we're good at female characters!" Again, just a little hilarious.
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