zoomMediaPlus' zoomIt is the iPhone's long overdue SD card reader

Sorry if we're the sort of folks to look a gift SD card reader in the mouth, but while we're oh-so-happy that Apple finally opened up application-enabled hardware development in iPhone OS 3.0, we really wish an accessory like this had been available for the iPhone right from the start. The new zoomIt SD card reader from zoomMediaPlus adds a bit of external, swappable memory to the iPhone and iPod touch at long last, giving you the ability to store your iPhone's pictures on the card, or pull stuff off it onto your handset using the free zoomIt app. Interestingly, this is coming to light just a couple weeks after we saw Apple's own similar solution for getting cameras into the iPad mix -- the SD and USB-adapting iPad Camera Connection Kit, which will be a mere $30. There's no word if Apple's adapter will work with the iPhone (we doubt it) or if the zoomIt will work with the iPad (perhaps), but the $60 pricetag on the zoomIt is a bit of a turn off. Also, it won't be shipping until April (though you can pre-order now for a $10 discount), so Apple may very well make up our minds for us by the time March rolls around.