Nintendo not concerned about competition from Apple

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Chris Rawson
March 5, 2010 1:45 AM
Nintendo not concerned about competition from Apple
While Sony appears concerned about its eroding share of the mobile gaming market since the phenomenal success of Apple's App Store, gaming giant Nintendo isn't worried about Apple at all. In an interview with VentureBeat, Nintendo of America's Cammie Dunaway said that with 11.2 million DS units sold last year, and 125 million DS sales in total thus far, Apple's mobile platform isn't really a threat to Nintendo's dominance of mobile gaming. "Consumers are still finding fun with our products, and there is a lot of room to grow," Dunaway said.

Nintendo certainly has room to feel comfortable, at least for now. In terms of units sold, the DS has been the most successful gaming system in history, and the iPhone and iPod touch aren't even primarily focused on gaming. If anything, Apple's success in gaming came almost accidentally; it's only relatively recently that Apple has been touting the iPod touch as a gaming device, and only after the success of the App Store did Apple even start to take portable gaming seriously. For many people, "Nintendo" remains synonymous with "video games" -- compared to Nintendo, Apple's only dipped its toe in the gaming waters. That said, the continued explosive growth of Apple's mobile device sales and the popularity of the App Store means Nintendo can't afford to rest on its laurels forever.

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