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Largest independent book publisher signs with Apple

Michael Grothaus
Michael Grothaus|@michaelgrothaus|March 23, 2010 10:30 AM

Despite threats from Amazon that it will stop selling the independent publisher's books if they sign on with Apple's iBookstore, Perseus Books Group, the largest independent publisher, has signed a deal with Apple. David Steinberger, chief executive of Perseus, told the New York Times, "We're working with Apple to make books from The Perseus Books Group and the independent publishers we represent available on the iBookstore starting on April 3. As the leading provider of distribution services for independent publishers, including digital distribution through our Constellation digital service, Perseus is thrilled to be making our books available on the iPad."

Perseus also distributes books from 330 smaller presses, the most notable being Harvard Business School Press and Zagat. Similar to Apple's deal with app developers and the other large publishers who have already signed on, Apple will allow Perseus to set prices for their ebooks while Apple will receive a 30% cut. With the number of publishers clamoring to get in on the iBookstore, one begins to wonder if it's more of a question of "when" and not "if" that Apple will become the largest ebook reseller.