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California considers electronic ads on license plates, we consider never moving there

California considers electronic ads on license plates, we consider never moving there
Laura June Dziuban
Laura June Dziuban|June 21, 2010 10:04 PM
Driving in California could get a little more annoying in the coming days. The Legislature of the state that brought you Brody Jenner and Spencer Pratt is now considering a bill which would allow the beginning of research into electronic license plates for vehicles. The new-fangled plates would look just like regular ones when a vehicle was in motion, but would flash awesome advertisements and other messages when stopped for more than four seconds. One San Francisco based startup, Smart Plate, is already hard at work on developing just such a device, but they're not in production yet. The measure is seen largely as a money making scheme for California, which -- like nearly everywhere else in the world -- is heavily in debt after several years of hard partying and irresponsible shopping trips. Parties interested in advertising on the plates would apparently contact the California DMV directly (then wait in line for 12 to 14 hours before submitting their preliminary application for ad space). If approved, the DMV will be required to submit its research and findings to the Legislature by January of 2013. Here's to the future!
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