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Eye tracking Tobii Glasses enable 'fully valid research' from a bodaciously styled pair of shades

Tim Stevens
June 23, 2010
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If you're looking to get in touch with some styling cues you left behind in the '80s, or perhaps just perform a study on effective product packaging, Tobii Technology would like you to get a load of these. They're called Tobii Glasses, a pair of eye-tracking specs that look a little less obtrusive than some others we've seen, but despite that are also a bit less practical. These glasses pack a VGA camera, write to a hip-mounted unit with SDHC storage, and rely on IR emitters that apparently must be scattered about the field of vision that the researcher is looking to study. Those emitters enable very accurate and reliable monitoring of where the research participant is looking, making these possibly an ideal accessory for all you marketing research managers out there.

Update: We got a note from Rasmus Petersson at Tobii Technology indicating that, indeed, the glasses can be used without the IR transmitters -- you just lose some automation when it comes to data aggregation at the end of the study. So, married dudes, look out if your wife buys you a new set of specs for your birthday.



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