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Apple reportedly in talks with networks for 99 cent TV show rentals

Donald Melanson, @donmelanson
August 24, 2010
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We've already heard rumors that Apple was working to convince networks to offer 99 cent TV show rentals on iTunes -- and possibly on a forthcoming Apple TV / iTV as well -- and it looks like things might now be starting to firm up a bit. According to Bloomberg, "three people familiar with the plan" say that Apple is now in "advanced talks" with News Corp about offering Fox TV show rentals for 99 cents apiece, and it's reportedly talking with CBS and ABC-parent company Disney as well, although the state of those talks apparently aren't as clear. No mention of streaming-only episodes this time around, but those same people familiar with the matter do say that the episodes would only be viewable for 48 hours.

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