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Nintendo files to trademark 'It's on like Donkey Kong' catchphrase

Nintendo's ready to 'throw down,' it would seem, if its recent trademark filing is any indication. That's right, the company that brought you Donkey Kong now wants to claim ownership of the popular catchphrase "it's on like Donkey Kong." Apparently seeking the mark in advance of its release of Donkey Kong Country Returns, Nintendo is seeking to lay claim to the popular phrase which is loosely used by the kids these days to say they're ready to kick a little behind. Suggestions for a new, less corporate catchphrase are welcome in comments. The full press release is after the break.

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Nov. 10, 2010

In honor of the upcoming Nov. 21 launch of Donkey Kong Country™ Returns for the Wii™ console, Nintendo has filed a request with the U.S. Patent and Trademark Office to trademark the pop-culture phrase "It's on like Donkey Kong." For those unfamiliar with the term, "It's on like Donkey Kong" is an old, popular Nintendo phrase that has a number of possible interpretations depending on how it's used. In addition to Nintendo's use, it has been used in popular music, television and film over the years, pointing to Donkey Kong's status as an enduring pop-culture icon and video game superstar.

Donkey Kong™ is one of the oldest and most recognizable video game characters. He has been a pop-culture icon since the launch of his 1981 self-titled arcade game. Donkey Kong again rose to prominence in the 1994 Super NES™ game Donkey Kong Country. His new game, Donkey Kong Country Returns, marks his triumphant return in a new side-scrolling adventure with new challenges amid a beautiful setting. The game features the first simultaneous cooperative game-play mode for the series, with one player controlling Donkey Kong and the other controlling his agile pal, Diddy Kong™.

On Nov. 21, It's on like Donkey Kong™!