Kevin Butler will sell PS3s to your fake TV family

For the holidays, Sony is unleashing a previously unimaginable amount of Kevin Butler on an unsuspecting American public. Following yesterday's Gran Turismo 5 ad, Sony unveiled two additional commercials today starring the ersatz executive. Both ads push the PS3's appeal for the "whole family" (meaning not just you): one highlighting its utility as a Blu-Ray player, and the other depicting PSN's ability to make the device a Facebooking, Netflixing multimedia set-top box.

Despite the mainstream message, both ads also have some value to the PS3 "core gamer" — because they're pretty funny, if just a touch (or sniff) creepy. See them after the break.