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Mitsubishi i is the new name of the i MiEV for American market, coming next fall for $30,000

Vlad Savov
November 19, 2010
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Mitsubishi promised it'd bring the i MiEV over to the US before 2012 and now it's rehashed that pledge with a slightly more detailed roadmap and an indicative price point to boot. Maurice Durand, the company's communications manager for North America, is quoted as saying the newly renamed i will cost "around $30,000" when it launches, which is expected to happen in fall 2011. Sales expectations are a very modest 20,000 units by 2015, but apparently the idea is for Mitsu to just get its foot in the US electric vehicle market before introducing more powerful and versatile people carriers. The i is pitched as primarily a commuter's vehicle, though it has been enlarged slightly to accommodate US safety regulations and "larger frame people." Be honest, Maurice, you mean larger waistline, not frame.

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