Xbox's Greenberg questions demand for at-home 3D

Over the course of this year's CES, it was easy to get swept up in the fervor around 3D technology. Not Microsoft's Xbox team lead Aaron Greenberg though -- in speaking with G4TV, Greenberg said he thinks "there's a lot of challenges about 3D in the living room." To Greenberg, it's not a question of technology (or lack thereof) that's holding back 3D, it's the home environment. "I don't know about you, but when I play games or watch TV, I've got my phone, I've got all kinds of things going on. I get up, I get down, I'm looking outside at the weather and it's ... I'm not in a dark theater, wearing glasses, staring at a screen. I think it's just a different environment."

This isn't to say Microsoft isn't flexible when it comes to consumer demand -- quite the contrary! "As consumer interest for 3D grows, we'll grow with it," Greenberg admitted. "I think right now we're unsure what level of interest there is from consumers to really want a 3D experience in the living room."

Currently, only a handful of games ( Avatar, Invicible Tiger, and upcoming XBLA racer Scrap Metal, to name a few) support 3D on Microsoft's console. "If it becomes really important and people want to do more with it, we're absolutely happy to support it," Greenberg assured. Of course, with plenty of resources currently invested in the development and launch of Project Natal and its motion-based technology, Microsoft certainly has incentive to keep interest in 3D at arm's length.