World of Warcraft-killer." However, the industry's a bit older and wiser now, and massive online game devs are at peace with the fact that they'll never catch up to Blizzard's irrationally lucrative MMORPG. A handful of these developers recently spoke to MCV about how it feels to compete with an unstoppable juggernaut. (In short: Not awesome.)
Even in an MMO-heavy year which will see the introduction of Star Trek Online, APB, Final Fantasy XIV and others, Jagex COO Rob Smith thinks 2010's online games "are unlikely to topple the likes of World of Warcraft from their throne, at least in the short term." He's probably right -- unless, of course, 2010 is the year that the FarmVille MMO which we all totally know is going to happen actually happens.