The iPhone and iPod touch haven't run Flash natively in the years since their respective debuts, and it's pretty clear based on Steve Jobs's presentation yesterday that the iPad won't run Flash, either. When scrolling through the New York Times's main page, for example, where Flash ads or video might have been there were instead broken LEGO icons, big as life on the screen at the keynote.
Predictably, Adobe isn't happy about this, and is accusing Apple of "continuing to impose restrictions on their devices that limit both content publishers and consumers." They go on to say that without Flash support, "users will not be able to access the full range of web content, including over 70% of games and 75% of video on the web."
Let's work backwards from this. First of all, I'd be very interested to see where Adobe got those percentages. Apparently YouTube now accounts for a mere 25% of video on the internet? As for Hulu and a few of the other specific sites mentioned in Adobe's rant, now that Apple is in the business of selling content, exactly how is it in the company's best interest to provide access to that same content, through another company's platform, for free? And as far as games are concerned, once again Apple has this covered, through the App Store. Far from being limited, content publishers and consumers will merely have to adjust to a new method of publishing and consuming content: one that doesn't involve Adobe in any way.