It came from the Blog, WoW.com's event guild, are using it as a getaway guild. Some of them lead or are regular raiders in progression guilds on other servers, but come to Zangarmarsh to get away from it all.
In a getaway guild, you can level a character without having to deal with your home guild's drama, responsibilities and requests. Sure, you want to be there for your guild and you don't mind helping out your friends, but sometimes it's nice to just play the game without all of the extra baggage that comes along with an ambitious guild. Of course, you can solo incognito or on another realm, but in a getaway guild, you have the social interaction without the expectations.
Do you belong to a getaway guild? Or is all your WoW playtime in one guild and you just stay out of Azeroth when you need a break?
Note: If you like the idea of a getaway guild, but aren't in one, you are welcome to join It came from the Blog on Zangarmarsh, U.S. Please see our FAQ for any questions.