PSP Go when it launched last October, but according to Gamervision, Sony may be hoping for a second chance at a first impression. Citing unnamed sources, Gamervision suggests that a relaunch of the handheld is "imminent" and speculates that it will include a price drop.
A price drop is definitely the place to start over (if the rumor is accurate), and some Kevin Butler spots would certainly help too. As for a new campaign slogan? We say stick with what's worked for the PS3: "It Only Does Everything*."
*Y'know, the PSP-3000.