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Activision's Guitar Hero CEO replaced


Activision's Guitar Hero business unit has a new boss, who's not the same as the old boss -- former COO David Haddad is taking over the post after CEO Dan Rosensweig left the company. Haddad was the head of Vivendi's Sierra Online division back in the day, but started working with the Guitar Hero group after Activision merged with Viviendi back in 2007.

Rosensweig is off to join, a company that specializes in online textbook rentals and has recently put together more than $160 million in investor funding. There's a rumor going around that Rosensweig got fired (presumably for the recent decline in the genre's sales), but Activision's Dan Amrich says that's simply not true, and that the move was completely voluntary. Either way, there's a new sheriff in plastic guitar town, and we'll see how he deals with any bandits that come a-ridin' through.

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