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Visceral begins shift from Dante's Inferno to Dead Space 2


[Pictured: Isaac Clarke in Dead Space 2; adaptation]
A week from the launch of Dante's Inferno, no one would expect Visceral Games' Nick Earl to reveal any uncertainty about sales, but Industry Gamers did attempt to elicit a reaction from the senior VP -- by reminding Earl that his studio's new game will share a release date with BioShock 2 (never mind that it's surrounded on either month by other big-name releases). "In life, there's the things you can control and things you can't control," Earl said somewhat poetically. "I can't be too concerned with our competitive slate; our team has put so much time into Dante's Inferno, and I have a lot of faith in it."

Perhaps "faith" is a natural result of working with the source material, but more likely Earl can sleep at night because he knows he has the support of a strong marketing budget. As a work of public domain, Dante's Inferno is that rare double-bonus for EA: a recognizable property and free to adapt -- no strings attached. In turn, EA has invested in a resounding "buzz" that targeted game outlets early with memorable stunts and will culminate in an unprecedented Super Bowl spot. "There may have been [a Super Bowl ad] from Atari years ago, but it has not been done in recent memory, and it shows the confidence we have in Dante's Inferno," Earl said of the publisher's first Super Bowl commercial, which will air on Sunday.

With Dante's Inferno out of his hands, Earl confirmed that the majority of Visceral's staff is shifting to Dead Space 2 (while a small team continues to work on Dante's DLC). "We're more focused on the action than the horror this time," Earl said of the apparent ACTION-horror sequel. "We're more empowering to the player."

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