Well now, this is a little perplexing. Speaking on today's EA earnings call, a spokesperson for the company said that something "far-reaching" for Mass Effect would arrive in Q4 of EA's fiscal 2010, which translates to sometime between January 1 and March 31 of 2011.
The perplexing part is that no mention was made of the multiplatform Dragon Age release referenced in the pre-call release for the same period. So, did someone misspeak and confuse BioWare releases? It's possible. We've put a line in to EA to sort this out.
Update: We heard back from EA spokesperson Jeff Brown, who told us, "Both Dragon Age and Mass Effect are referenced in the FY11 SKU plan. That's all I can tell you for now."