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Pachter: Call of Duty to decline $250 million in 2010


With Activision's holiday fiscal report expected to release this week, Wedbush Morgan analyst Michael Pachter is predicting that the Call of Duty profit machine may not repeat its fantastic 2009 performance this year. As reported by IndustryGamers, Pachter believes the Call of Duty franchise will generate "sharply lower revenue," in 2010, to the tune of a $250 million decline. Not to worry, though, as he notes that Activision is likely to more than make up for that amount thanks to Blizzard's impending releases (hello, StarCraft II). Aside from that, of course, it's important to remember that we're talking about a $250 million decrease on almost a billion dollars, so it's not like Pachter expects Call of Duty to wind up in the toilet.

It's worth noting that the previous Call of Duty title, World at War, initially outsold Call of Duty 4: Modern Warfare, though Modern Warfare remained on top after the dust settled. Unsurprisingly to anyone paying attention, Modern Warfare 2 turned around to outsell the original Modern Warfare. Still, all three remain among the best selling games of all time, so maybe it's okay if the next one is only phenomenally successful.

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