Apple doesn't have a huge social media presence. There's an iTunes Facebook page and what can arguably be called a MobileMe blog, but that's about it. However, they do monitor the likes of Twitter, like any self-respecting company would, and a recent tweet reportedly ticked off Steve Jobs but good.
Recently, Steve set up meetings with tech writers and executives from the New York Times and the Wall Street Journal to promote the iPad. He gathered the group from the Times at Pranna, where he ordered off the menu, wore "... a very funny hat" and reportedly tried to sell them on distribution via the iPad. Having taken place in a public restaurant, the gathering was called "Intimate" and "family-style" by observers.
By contrast, representatives from the Wall Street Journal met Steve and his new device behind closed doors. According to sources, the Journal group was confined to the 5th floor of their building and several staffers who wanted to meet Jobs could not. One of the lucky few was editor Alan Murray, who sent the following Tweet, supposedly after playing with an iPad:
"This tweet sent from an iPad. Does it look cool?"
According to Valleywag, the tweet infuriated Steve Jobs and was soon deleted. When Valleywag followed up with Alan to ask about the incident, he replied by simply saying that he can't discuss it. Later in the day, he wrote via email, "I will say that Apple's general paranoia about news coverage is truly extraordinary- but that's not telling you anything you didn't already know."
Apple is notorious for great design, extreme secrecy and yes, what many have called paranoia. Teams working on unreleased products are kept under a so-called "cone of silence" with Steve's notorious temper -- he has reportedly gone off on high-profile members of the press who had written disagreeable reviews of Apple products -- keeping things in check.
Lest you think Steve is just a big meanie, he gets it as much as he dishes it out. In rather not-safe-for-work terms, Steve shared with the panel of journalists the flavor of some of the angry emails he's received from disgruntled fans after product announcements. We'll let you read that on your own.
[Via MacRumors page 2]