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Riccitiello reckons console price cuts came too late

Justin McElroy

Yesterday's EA earnings call was packed with tidbits about upcoming games but, as reported by VG247, there was time for some minor mudslinging as well. During the call, EA CEO John Riccitiello was asked about industry health and tie ratios, and said "I think a... factor in 2009 was sort of a lack of aggressive pricing on first-party if you will, a little bit too late with their price-cuts."

He later added that console use was actually up, even in the face of social gaming platforms like Facebook. So, think what you will about Riccy's stance on price cut timing, the one thing that's certain is that we're not to blame.

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