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Navigon determined to link with every app it can

Mel Martin

Navigon continues to be very aggressive at making its navigation platform a continued top seller for the iPhone. Today, the company announced an open app interface called AppInteract, which is a simple script that embeds a link into any app to launch Navigon's MobileNavigator. At the same time, it transfers any selected address into turn-by-turn directions.

"For example, if you find a restaurant in an app that has implemented our AppInteract interface, you can get turn-by-turn directions to a chosen place instantly," said Gerhard Mayr, vice-president worldwide mobile phones and new markets for Navigon. "Our aim is to provide elegant and easy to use navigation solutions, for our customers, as well as to the developer community."

The technology has already been embedded in the Where To? app that I've reviewed previously. Now every developer who wants the technology can get easy access to it.

It's clear Navigon wants to become a hub for all the apps that look up addresses, and for good reason -- there are many of those in the App Store.

Looking back, it's amazing how far the iPhone has come in the last couple of years. I suspect there is a lot more around the corner, especially with iPhone 4.0 being released later this year.

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