Keep it simple, stupid. There's no better way to describe the "Create by Jason Wu" collection unveiled at PMA by General Imaging (a.k.a. GE). The fashion designer's point and shoot could not be easier: you can shoot, choose flash, and view galleries. That's it -- and in fact, if you need a cue, the shooter reminds you to "hold still" while taking a shot. You're definitely picking this up for style over substance, but still it's pleasantly light and captures surprisingly decent images. As for the nitty-gritty specs, we're looking at 12 megapixels, 3x optical zoom, and a 2.7-inch LCD. The battery charges via wall adapter or the retractible USB plug, which is also how you movie images to your computer of choice. Color options? White, black, gold, red, yellow, blue, green for a metal finish; and white, black and grey for leather. A 4GB version is $180, and 8GB is $230 -- no memory cards accepted here, folks. Look for the camera to debut, of all places, via Home Shopping Network on March 16th. Press release after the break, shots below -- and while you're looking, we've also got an eyeful of the rest of GE's point-and-shoot PMA collection.