Apple has been courting US TV networks recently in a bid to get them to drop episode pricing from its current level of $1.99 down to $0.99. The New York Times reports that, predictably, many TV networks are resisting Apple's push for lower episode prices, even though iTunes's initial $0.99 per song price point is arguably what made purchasing digital music palatable to consumers.
Music sales through the iTunes store have fallen off recently, at least partially because of record labels' demands for a price hike to $1.29 per song for popular tracks. Meanwhile, though TV shows have been available for download in the iTunes Store since 2005, only 375 million shows have been downloaded in that time -- compared to nearly 9.5 billion songs downloaded over the same period. With a reported 125 million iTunes Store accounts, that equates to an average of 76 song downloads per customer compared to a paltry 3 TV episodes downloaded.
Click the "Read More" link to find out more about the current state of TV on iTunes.