If imitation is the sincerest form of flattery, EA's marketing team (at least the one that handles the company's French ads) was really, really trying to flatter the French military with its latest Bad Company 2 ads. Adopting the slogan "Devenez Plus Que Vous-Meme" for its website ("Be More Than Yourself"), EA has seemingly borrowed the French military's strikingly similar "Devenez Vous Meme" ("Be Yourself.")
"We are clearly in a situation of abuse of slogan ... So far, our campaign is working very well, we have very good returns," French army general Philippe Pontiès told Écrans. Allegedly, the posters will be altered sometime in the coming weeks, with the French military and EA reaching an agreement amenably. Perhaps unsurprisingly, EA has chosen not to comment.