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Nintendo's Dunaway says DS has 'room to grow' in US market


[Business Wire]
Nintendo of America VP Cammie Dunaway thinks the Nintendo DS is going to keep on getting bigger in America. (And no, not just literally.) Speaking with VentureBeat, the executive highlighted the tremendous success of the Nintendo handheld. "We had our best year ever, selling 11.2 million units. That has never been done by any game platform ever."

Yet, in spite of its success, Dunaway believes there's still a lot more to be done with the US market. Dunaway notes that -- in terms of market penetration -- "in Japan, one in two consumers has a DS." But in America? "It is one in four. So we have room to grow." Essentially, if Japan is the benchmark for America, Nintendo must sell twice as many DS systems as it already has.

If there's one thing we've learned not to doubt this generation, it's Nintendo's ability to sell systems and make money. In January, the company was able to sell over 400,000 units in America -- and that figure is likely to grow with the introduction of the DSi XL in March. Perhaps we need to add even more money to this already-overused JPG.

[Via Edge]

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