Found Footage: Deconstructing the iPad Ad
Neil Curtis, the guy behind the adjective-filled iPad mashup video we presented last month, has taken the iPad commercial shown on the Oscar broadcast and clarified it. Our own Sang Tang did a graphical breakdown of the ad's focus earlier today, so this is a nice companion piece.
In his version, he slowed down the ad to 15% speed, which gives you a much better idea of what's really going on. He also comments on a few 'Emperor's New Clothes' moments like switching models in mid-stream and how a graphic dragged into text continues to move without any user intervention. Take a look at this iPad video and see what else you can find.
