Premiere hardware will soon be setting sail eastwards as The Daily Telegraph is reporting Virgin Media's next generation set-top box will be built around it. Loyal readers of Engadget HD will already be aware that TiVo and Virgin hooked up last November and this latest news relates to the first hardware to be spawned from that relationship. According to TiVo CEO Tom Rogers, the Premiere will "heavily inspire the development work" going into Virgin's next TV appendage, which may or may not mean that the cable company will simply rebadge the well-received new boxes. What's assured though is much greater integration with online content, with search linking you out to Amazon, BBC's iPlayer, YouTube or good old standard broadcast channels. The whole thing's about unlimited choice, apparently, and should be showing up on the Queen's isles by the end of this year. We can wait, but we'd rather we didn't have to.