The crystal-clear facade of Boston's Boylston Street Apple Store* beckoned and a slew of customers heeded the call this morning to greet the iPad. By the time I arrived at 8am, a line had formed down the street and around the corner -- a few hundred people at least. A second line for pre-order customers formed later in the morning, and by 9am was just as long as the first line. The store's interior was hidden by a black curtain that ran the length of the building.
The mood was jovial, with everyone discussing their plans for the new device. Apple Store employees were moving up and down the line, making chit-chat and offering candy, water and coffee. The weather was fine (unlike the rainy iPhone launch), if not a little cold.