sports is the killer app for 3D, others prefer movies. When it comes to new movies, there's Avatar and then there's everything else -- most movies are converted to 3D instead of using 3D cameras. The company In-Three originally formed with the intent of converting classics like Star Wars to 3D -- yes Lucas says he wants to do all six -- but with all the money 3D movies are making in theaters today, In-Three is spending their time working with producers on new movies like Alice in Wonderland.
Anyone who saw both Alice and Clash of the Titans will tell you that all dimensionalization isn't created equal. While most didn't realize Alice wasn't actually shot in 3D, reviews of Clash were titled like "the first film to actually be made worse by being in 3D." While the dimensionalization of Alice took four to six months, Clash was done in eight to ten weeks -- as well as being converted by different companies. We can't blame 'em for trying though, as In-Three tells 3DCineCast blog it uses four to six hundred people while wearing 3D glasses 50 to 75 percent of the day, and costs about 80 to 100 thousand dollars per minute to do dimensionalization properly. Which is just crazy as well as makes us wonder how that's cheaper than just using 3D cameras. The good part about doing it in post processing though is it gives the creators more artistic control as the dimensionalization is done by hand, frame by frame. Of course the concern is that people will see movies like Clash of the Titans in 3D and write off the dimensionalization process all together, or worse 3D entirely.