The gears that run the video game marketing machine are massive. Normally, things operate relatively smoothly. We've gotten used to information being dug up ahead of schedule, heck, that's why you come to humble little sites like ours. But the accidental Gears of War 3 announcement is something different.
It's one thing for a reveal to leak early, it's a whole other issue for it to be announced after intended. When plans change at the last minute – in this case, Gears main man Cliff Bleszinski getting bumped on Jimmy Fallon for Canadian pop singer Justin Bieber – it's hard to stop those gigantic gears of marketing from turning.
What's everyone playing this weekend?